Promotional GIfts Trends
Many organisations have reduced their marketing spends over 2009/2010 but what impact has this had on the promotional gifts market? If anything it has lead to a more strategic use of promotional gifts and increased spends with suppliers who can satisfy the demands of the UK corporate gifts market.
Redbows was set up in 2005 with a focus on lean processes and customer service. This has placed the company in a strong position to expand its share of a UK corporate gifts market which is seeing smaller quantity orders, tighter lead times and off course more competitive pricing. These latest market drivers are a response to the pressures placed on clients. Their marketing teams have less opportunity to plan for the long term and are focused on more short-term marketing strategies to drive up sales, increase customer acquisition and reward loyal clients.
Promotional pens are a case in point. Orders quantities are generally lower but the number of orders for pens has doubled within the last twelve months with many clients wanting expedited deliveries and some even within 24-72 hours. Redbows is well placed to satisfy such orders thanks to its quality management processes, in-house design studio and focused Promotional Gifts Consultants. The same can be said for other popular and essential corporate gifts like mugs, mousemats and coasters.
Evolution respects strength and adaptability. At Redbows we expect this trend to continue into 2011 and beyond leading to a remapping of the promotional gifts market place.
Posted in Corporate Gifts, Promotional Gifts, Promotional Pens
