Search Marketing and Pay Per Click Campaigns
Search Engine Marketing (SEM) includes Pay-Per-Click advertising and is the fastest way to generate visitors to your website. Successful PPC campaigns are aimed at generating the highest number of clicks through to your website at the lowest possible cost per click and overall budget. Search engine marketing is a science and a highly competitive one that relies on great keyword research, advertising copy offers and landing pages to generate quality leads.
PPC is commonly used to build traffic alongside or until a Search Engine Optimisation (SEO) campaign develops sufficiently high search engine ranking positions. It can also be used to generate leads for specific promotions. The more you invest, the higher the number of clicks to your website.
At Redbows our Pay Per Click (PPC) service covers:
- Keyword research for the relevant search engine platforms
- Keyword extension research to identify less competitive phrases to target
- Competitor analysis and PPC campaign tracking
- Campaign set up including landing page design to optimise conversions
- Campaign monitoring including optimising keyword costs
- Maximising Click Through Rates (CTRs) and Cost Per Clicks to optimise your budget
Search engine marketing is one of the fastest ways to launch a new business and website. It works well alongside search engine optimisation and social media optimisation plans and can be used to test new product and service concepts for established providers.
Website Analytics, Traffic Statistics and Pay Per Click Analysis
Understanding website analytics is not rocket science but it does require regular work to understand who is visiting your website and why. At Redbows Marketing we consistently update our knowledge banks in this area to understand the latest trends and integrate them into our client marketing programs.
Most clients have a Google Analytics account without realising it. Often gaining access to this is a first port of call for Redbows Marketing. From it we can easily see how beneficial an existing Search Engine Optimisation plan has been in terms of the search terms used to find a website, the number of visitors, bounce rate and a host of information that allows us to generate an efficiency score for your marketing.
With this information we can then track improvements as we introduce them to your marketing and provide a basis for reporting. Our analysis of Pay Per Click advertising campaigns adopts a very similar approach. We often find that we can significantly reduce PPC budgets, optimise Click Through Rates and the cost per leads to deliver a higher sales conversion process.
For more information please contact us about our search engine marketing and PPC campaigns.
