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The Promotional Merchandise Handbook

Promotional Merchandise Handbook

A book written by Dawn Koffler and available to view as a PDF or download and save to your desktop. All we ask is that you send us your email address so that we can then keep you up to date with amendments and new material. The information within the book is copyright protected. It is available for download and to share.

The Promotional Merchandise Handbook covers various aspects of the promotional industry and where branded merchandise fits into the marketing communications mix. The process, from product selection to print techniques and logistics are discussed. Within the appendices, the handbook lists useful information sources, market research from the British Promotional Merchandise Association (BPMA) and a useful project management checklist.

Specific content covers:

  • Chapter 1 – Promotional Merchandise and Marketing: introduction, industry background, the UK market.
  • Chapter 2 – Strategic Promotional Marketing: marketing tools, key success factors and technology trends.
  • Chapter 3 – The Production Process: artwork, origination, printing, fulfilment, packaging, delivery and reviews.
  • Appendices A-D – industry links, BPMA market research, projects checklist, information on Redbows.

View The Promotional Merchandise Handbook as a Adobe PDF and save to your desktop.

If you would like to suggest amendments or additional content, please call Dawn direct on 0800 158 3080 or email dawn[@]redbows.co.uk with the [ and ] omitted. We request that you respect our copyright. If you wish to reproduce any of the original material and content written by Dawn Koffler (excluding third party market research) we ask that you first seek our permission in writing.

Thank you for reading our handbook.