OK so you have decided that promotional gifts is something to invest in as part of your marketing communications budget. There are literally hundreds of thousands of items to choose from. How do you choose?
Promotional gifts are becoming a more important element within the marketing communications mix. Used as part of a company’s advertising strategy, branded gifts can help to reinforce brand awareness, advert and message recall and generate a call to action.
The marketing mix or marketing promotional mix includes a wide variety of both on-line and off-line promotional activities that can be used to promote a business.
