Promotional ClothingLike it? Share..
Promotional clothing branded with a logo is typically worn by employees as part of their corporate everyday workwear or at special events like exhibitions and tradeshows. Promotional clothing with a company or organisation’s logo provides several benefits including free advertising and promotion of your brand as well as a sense of ‘team’ for the people wearing the clothing. The image is one of professionalism and it is a consistent one that can create good ‘first impression.
Promotional clothing can also be given away as free promotional merchandise at events which could include music festivals or golf tournaments. The clothing will generally be kept for some time and reused as required.
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Promotional clothing is not just an advertising medium for your organisation. When chosen, distributed and used correctly, branded clothing can add real value to both the organisation and its employees.
Clothing helps people to identify with the organisation they work for and members of their team and company. Branded with the organisations logo, clothing can help employees to feel more engaged with their company and it can help contribute towards team working. This applies not just in the day-to-day operation of the company but during special events such as exhibitions, seminars, conferences, road shows, corporate golf days and team building events.
Corporate clothing introduces uniformity to how employees dress and look at work. Such clothing helps to reinforce team spirit and equality as all employees wear the same clothing. This can form part of a company clothing policy within a corporate employee handbook. Everyone looks more professional and is put into a work-related mode by wearing the same clothing. Colours and styles can differ to show different levels of training, team membership and working areas.
Team working is not only reinforced but team identification. When operating away from an office or factory or service depot on a site, seeing individuals from a far in the same clothing helps employees to identify other team members.
Whether inside or outside an organisation’s buildings, corporate workwear promotes an organisation and helps to build the brand. Employees help to advertise the organisation and this can be reinforced when tied into branded promotional gifts such as pens, pads, clipboards and other items that the user may have to use during their work. Corporate workwear also makes teams and individuals easily identifiable – think about this the next time you need assistance on a large exhibition stand or when in a shopping environment.
Promotional clothing can also be used to reinforce other policies at work such as discrimination and health & safety in terms of hi-vis clothing, glasses, hard hats, jackets, gloves, trousers and even toolboxes and tools.
Whilst corporate clothing is an investment for your organisation it can help to really promote it. People will need clothing that is appropriate to their job function and this should be itemised on handover on a record that should be placed in their employee file.
The ease with which companies like Redbows can supply promotional clothing as one-offs or small or large print runs makes workwear and wearables a very attractive advertising tool with which to promote an organisation. All we need is your company logo and we can provide a range of clothing samples and visuals to show you how attractive and useful our branded clothing solutions could be to your organisation.
Every brand needs to promote itself. Whether you are a sole-proprietor, SME or larger corporation, your brand is what you are known and recognised for. When a company is looking to promote itself positive word-of-mouth, client testimonials and third party reviews are often the most powerful and cost-effective. Of course these are post-sale or post-delivery of a product or service. To get to these takes an awful lot of hardware and along the way a spice of luck.
Branded clothing is one of the most visible forms of corporate branding you can use. Also known as wearables, workwear or corporate clothing, promotional clothing can add great value to an organisations branding and marketing campaigns.
What sizes do you offer in clothing?
We can offer sizes ranging from X-Small to XX Large in Hoodies, T-shirts, Polo shirts or more. If you can’t see a size your after then simply contact us for further details. Having a large range of sizes on offer is important to us because of the different needs of our clients.
What brands do you offer in clothing?
We are constantly updating our product range and this means that new brands are always being added. At the moment one of our most popular brands is Fruit of the Loom and Gildan as they offer high quality products that can be printed with your logo.
Screen printed or embroidered workwear?
Clothing is not the most ideal surface to apply an imprint onto unless it is embroidered. This is because it is not smooth surface and the only application that is really suitable for a screen or transfer print is a think t-shirt, sweatshirt or hoodie onto which is applied a fairly thick imprint. We always recommend embroidery where possible and machine technology today means that unit embroidered prices can be very low.