Why Promotional Bags Work
According to the British Promotional Merchandise Association (BPMA – https://www.bpma.co.uk), promotional bags are one of the top 10 products when it comes to marketing campaigns and Redbows supplies one of the largest ranges in the industry. As well as being highly practical and useful, they are a great way to promote your log and message to everyone who comes into contact with it. Our range includes bags to suite any budget and we can also supply them as plain stock products if required.
As wells for specific events including sports, exhibitions and conferences, we also supply shoppers which are becoming ever more popular as retailers charge for plastic bags and shoppers become ever more environmentally conscious. Our shopper range includes ‘bags-for-life’ cotton, canvas and jute versions, as well as more traditional paper ones, all of which can be personalised and printed with your logo.
Supplying Bundles For Schools, Colleges and Universities
Some of our bags are ideal for school, college and university promotions. Drawstring bags and rucksacks can be ideal here and can be personalised and branded using a variety of techniques including screen prints, heat transfers and embroidered imprints. We can also bundle these with other promotional items including personalised clothing or with items including promotional stationery, pens, pencils, USB memory sticks and mugs or ‘freshers’ week kits.
Eco Friendly Shoppers
One of the key benefits of using bags in any marketing campaign is that they are highly functional and will be re-used many times by the recipients. Often bags are kept for at least a year or more and so can help to benefit the environment through their re-use. For an even more reduced environmental impact we also supply eco-friendly bags made from bio-degradable materials which are farmed and cultivated from sustainable resources.
Eco-friendly ‘bags for life’ are becoming more and more common with many people now turning against plastic shopping bags which are not bio-degradable and therefore damage the environment. According to the Environment Agency (https://www.gov.uk/government/organisations/environment-agency) bags made from natural materials have a 25% lower carbon footprint than traditional plastic bags and this can be even more the longer the bags are kept and re-used. The Redbows promotional shopper bag range is extensive and we also offer custom and bespoke bags made to order allowing clients to completely be in control of the design, shape, material and colour.
Express Delivery Personalised Bags
Quality, speed of delivery and order efficiency are aspects we use to differentiate ourselves from the competition. A selection of our bags is available on express delivery timescales. A typical bag order may be available within 10 working days from artwork approval (sign-off). With our express delivery bags, we can meet very short lead times of within 1-2 days for single colour, one position prints.
Bag Selection and Imprint Advice
When choosing a bag for your promotion we recommend you consider several aspects. These include:
- Budget: unit price branded with your logo will be important. Additional costs to consider here include those related to delivery and distribution costs which will be bag size, volume and weight related. The imprint method will also affect unit costs with screen printing or heat transfers offering lower cost solutions compared to more expensive embroidery.
- Areas: bags differ in terms of the imprint are they offer. Shopper bags for example can include a large area on the side panel. Rucksacks may include a smaller area and the imprint may be an embroidered area or sewn on or stuck on motif.
- Colours: it is important to choose a bag colour that will provide a good background for your logo. It may be necessary to go for a reverse/negative of your logo to get the full impact. This is generally considered to be a white version of your logo to place onto a dark background.
- Functions: bags carry items and materials but it’s important to make sure you choose bag that is right for the purpose. A shoe bag is ideal for golf shoes, a drawstring shoulder bag may be ideal for sports or swimming kits and a messenger bag for conference documents.
We pride ourselves on the number of successful promotional bag projects we have been involved with over the years at Redbows. We are confident that we can help with yours, no matter what the size or scale. Please contact us if you need any assistance on 0800 158 3080 and we will be only to happy to offer advice and help you get the right bag for your promotion.