According to the latest market research by the British Promotional Merchandise Association (BPMA
), pens are the number one desktop item used in promotions by companies and organisations across the UK.Even with this simplest of advertising gifts there are several things to think about to make sure your promotion is a success. Here are the Redbows Top Six Tips and infographic. Choose Your Pen Style: sounds simple but there are many choices these days when it comes to promotional pens. With the growing use of smart-phones and tablets, many clients are now opting for a stylus pen. This has a rubber tip ideal for use with smart-screens.