The use of Pantone Guides as a colour reference chart is common in many industries today. The guides form part of the Pantone Matching System (PMS), developed by an American company that defines a unique reference for each colour listed. This allows different companies from around the world to print or colour their products and materials to a specific Pantone reference.
Welcome back to work and the start of another amazing year. We are so pleased to be back for the New Year and have an amazing new catalogue for 2016. We will be mailing out hard copies soon and the electronic ‘flip’ version is not far away. So it’s January. What marketing activities do you normally carry out at the start of a new year?
Summer is fast approaching, where our smiles get bigger, skin gets darker and memories ever greater. The onset of warmer weather and longer days offers the chance for businesses to benefit from an increase in positive feelings that occurs at this time of year.
Have you been looking for a way to come up with a new logo for your company? Do you like the idea of getting your employees involved in the company and making them feel like they are a part of the bigger picture rather than just a number on your payroll?
When it comes to many forms of marketing, one of the most important factors is artwork. This can be a combination of graphics, photos, drawings, text and colours which combine to form an advertisement for your business or organisation
Marketing Week reports that UK consumer confidence is at an all-time high as we come to the end of 2015. This is most welcome news and no more so than in the world of marketing and promotions.
Corporate gifts or to use the more popular term – Promotional Gifts are getting a lot of marketing focus. This is because when marketing budgets are tight, marketing spends have to become more focused and strategic.
When Valentine’s Day falls on a Sunday, as it does this year, you have a whole weekend to share with a loved one and show them how much you care. Now some of you may be looking forward to this with some trepidation but don’t worry as there are some great guides out there to help you through this ‘lovers’ weekend.
Want One? Well Now You Can Have Just One. We have just launched our latest website and this time it is dedicated to products that you can purchase with a minimum quantity of just one item. That’s right one item and we can supply it fully personalised.
How can advertising gifts be used to build brand identity and what do you need to consider when selecting them for a strategic marketing campaign?
The history of promotional gifts lies in entrepreneurship, marketing, advertising and a certain amount of lateral thinking. In 1789 a commemorative button was commissioned to celebrate George Washington becoming President of the United States of America. This may well have been the first use of a promotional gift and one by a political party to boot but it was some time before the industry started to take off.
Promotional merchandise and what to consider when choosing them for exhibitions and trade shows.